Rolando Rodriguez's Contributor Page

About Rolando Rodriguez

For over 30 years, Rolando Damian Rodriguez has been leading fundraising campaigns and creating new revenue streams for humanitarian causes. He has created, launched and managed dozens of innovative programs and generated millions in new revenue. He is an expert at developing fundraising Foundations to help non-profit organizations expand their revenue exponentially through major gifts fundraising and the recruitment of high-caliber board leadership.

In 2012, Rolando launched The Crosspoint Group to provide board development, strategic planning and fundraising support for South Florida charities. He also designed international healthcare business development programs in Latin America, South Florida and throughout the United States.

His career has included:

President and CEO of the Jackson Memorial Foundation, where he established the most successful public hospital foundation in the country, raising over $200 million for programs such as Jackson's Ryder Trauma Center and Holtz Children's Hospital.

Founder of the International Kids Fund, leading global fundraising programs that raised millions to provide life-saving care to seriously ill children from all over the world.

Founding Executive Director of the Catholic Health Foundation, working with Msgr. Bryan Walsh, who organized Operation "Pedro Pan", to create and fund new health programs for the Archdiocese of Miami, including Catholic Hospice, St. Anne's Nursing Center, and Genesis, one of the nation's first living facilities for people with AIDS.

Consulting with Big Brothers Big Sisters (BBBS) of Miami Foundation where he helped recruit a prestigious Board of Directors, developed new grant programs and launched membership groups leading to consistent double-digit fundraising growth. And, helping to launch the Plaza Health Network Foundation in Miami, dedicated to raising funds for the largest elderly care nursing network in South Florida.

Rolando is a proven leader in strategic planning, board training, branding and public relations, as well as a skilled writer and speaker. He has volunteered and chaired various committees, events and programs for local civic organizations as well as having served as President of the Miami Chapter of the Association of Fundraising Professionals (AFP), as well as on the National AFP Foundation board of directors.

Rolando Rodriguez's Content:

Are you spending too little on fundraising?

Ethical capitalism is celebrated throughout most of the modern world. The benefits are obvious: investment and competition lead to efficient organizations that meet human demands. But in the non-profit world the rule book is perceived differently. The thinking goes that donors only want to see their donations directly impact those in need. And that other expenditures are somehow “extra” or wasteful.

As a result, the concept of effectively investing funds in salaries, marketing and operations, or “overhead”, is not openly addressed. The conversation is often driven by fear of disapproval rather than by transparent and honest discussion. Yet it is self-evident that charities must be able to spend money on the things needed to achieve lasting change.
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