Cube Art Fair to Display on Billboards
This week, over 100 artworks will be featured on over 50 billboards throughout Miami.
Miami Art Week is forever creative but the Cube Art Fair takes viewing art to a level of great heights. The creative alternative for artists to share their works involves displaying it on more than 50 billboards located throughout Miami and in the heart of the new Miami World Center.
From December 1st to December 6, 100 artworks will be prominently featured on over 50 billboards on the streets and highways of the Design District, Wynwood, Brickell, and downtown Miami reaching 5 million visitors. In partnership with Miami Worldcenter, a $4 billion, 27-acre mixed-use development underway in the heart of Downtown Miami, Art4All is displaying an additional 100 pieces of art, created by established and emerging artists. The works are showcased on giant murals along two full blocks of Miami Worldcenter’s pedestrian promenade – from NE 8th Street to NE 10th Street and between NE 1st and 2nd Avenues – as part of the development’s upcoming open-air, high-street retail paseo, which is set to debut in 2021.
“Public art is a key element bringing every facet of our development together to create a memorable experience for our residents and visitors. Art4All is a perfect partner because we share a passion for bringing the beauty of art to everyone,” said Nitin Motwani, managing partner of Miami Worldcenter Associates.
This art campaign, titled “Art4All”, was launched as a creative solution to the widespread cancellations of art fairs around the world. After Art Basel and all the other major art fairs were canceled, Cube Art Fair had to reinvent the format of its contemporary art fair. In the inaugural Art4All exhibit, launched earlier this year in Brussels on over 50 billboards, Cube Art Fair brought 100 pieces of artworks created during the lockdown from artists located on both sides of the Atlantic to the public.
“The best art is usually only seen by the few who have access to museums and exclusive art galleries where fine art is displayed,” said Sean Wolfington, co-founder of Art4All. “We’re trying to change this, by exposing millions of people to art they may never see otherwise.”
Brett Graff is SocialMiami.com’s managing editor and has been a journalist covering money, people and power for over 20 years. Graff contributes to national media outlets including Reuters, Glamour, Harper’s Bazaar, Maxim, and the PBS show, Nightly Business Report. A former U.S. government economist, her nationally syndicated column The Home Economist is first published in The Miami Herald and then on the Tribune Content Agency, where it’s available to over 400 publications nationwide. She is broadcast weekly on two iHeartRadio news shows and is the author of “Not Buying It: Stop Overspending & Start Raising Happier, Healthier, More Successful Kids,” a parenting guide for people who might be tempted to buy their children the very obstacles they’re trying to avoid.