Project: New Born

Bal Harbour Shops Fashion Show Luncheon

Saturday, November 6, 2010 at 6:30 p.m.
Fountainebleau Miami Beach, Grand Ballroom
____ Collins Avenue, Miami Beach
305-931-8878, or email

Project: New Born Invite

Program Description

Ticket prices: $125 to $175

37 years ago, the Neonatal Intensive Care Unit at Jackson Memorial Hospital was located in a small corner of the hospital. Today, the unit takes up an entire wing and is one of the foremost NICU’s anywhere. The growth of this medical treasure is due to the fundraising efforts of Project: New Born.

The signature event for this heralded organization – founded by Schatzi Kassal – is the Bal Harbour Shops Fashion Show and Kaluha Creations Luncheon. This one-of-a-kind luncheon is a grand affair that starts with dessert. Celebrity chefs from throughout South Florida come together and create fabulous desserts made with Kaluha. Luncheon guests stroll from booth to booth sampling the Kaluha Creations. Containers are provided for specially selected delicacies to be enjoyed by guests at their tables as well.

Following the hoop-la with the chefs and their mouth-watering treats, it’s time for lunch and fashion as Bal Harbour Shops presents the best runway show of the season! Only Bal Harbour Shops can bring together the world’s most renowned fashion houses for a co-branded, charitable event. (See the ’08 Project: New Born Fashion Show). Brands already confirmed for the 2009 fashion show are: Carolina Herrera, Chanel, Dior, Neiman Marcus, Saks Fifth Avenue and YSL.

This must-attend luncheon will be chaired this year by Sharon Siegel, president and founder of Grande Affaires, an event production company that will be producing the event. Sharon has been involved with Project: New Born since its inception. Her son, Justin Marder, was one of the first patients to receive care from the Project: New Born NICU. The luncheon is dedicated to the memory of Justin who passed away at the age of 31. The Mistress of Ceremonies will be NBC6 reporter, Roxanne Vargas, joined by Bob Soper who will announce the Banyan Society members, headed by longtime Project: New Born donor Lola Jacobson.

About Project: New Born

A non-profit organization founded in 1973 by Schatzi Kassal, Project: New Born maintains and supports the University of Miami, Miller School of Medicine, Project: New Born Neonatal Intensive Care Unit in the Holtz Children’s Hospital at Jackson Memorial Hospital. Funds are raised for research and equipment, subsidizing salaries of key personnel and supporting advocacy programs pertaining to the well being of premature and high risk infants. The Project: New Born Neonatal Intensive Care Unit consists of 126 beds, including the Phyllis Simon Special Care Unit, plus a referral unit expressly for preemies requiring extremely complicated procedures bringing the total number of beds to 175. 2009 marks the 36th year for this organization.

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