Super Bowl Host Committee Launches Environmental Initiative
Miami’s Super Bowl Host Committee – joined by Governor Ron DeSantis – gathered at the Marjory Stoneman Douglas Biscayne Nature Center to announce its environmental initiative. In partnership with NFL Green, Ocean Conservancy and The Everglades Foundation, the group created an environmental council being led by Everglades Foundation CEO Eric Eikenberg and has launched Ocean to Everglades – O2E – which will work to reduce waste and mitigate Super Bowl LIV’s environmental impacts. What’s more, the council will aim to leave a positive “green” legacy in South Florida well after the game is over.
“Super Bowl LIV provides a platform and an opportunity to connect and engage our community and all sports fans around a critical global priority – the preservation of our environment,” said Rodney Barreto, Chairman, Miami Super Bowl Host Committee.
Leveraging the expertise of the committee and partnerships, the initiative will involve a series of activations and events across South Florida. Focusing on plastics, coastal protection, habitat and education, the committee will organize activities such as beach clean-ups, coral reef planting community projects, Everglades excursions and student fishing trips.
“The ocean and the Everglades are an integral part of my life and the lives of all South Floridians,” said Mike Zimmer, President, Miami Super Bowl Host Committee. “Naturally, as we prepared to host our record-breaking 11th Super Bowl, we knew the preservation of our unique ecosystem would be a big focus for us.”
Brett Graff is SocialMiami.com’s managing editor and has been a journalist covering money, people and power for over 20 years. Graff contributes to national media outlets including Reuters, Glamour, Harper’s Bazaar, Maxim, and the PBS show, Nightly Business Report. A former U.S. government economist, her nationally syndicated column The Home Economist is first published in The Miami Herald and then on the Tribune Content Agency, where it’s available to over 400 publications nationwide. She is broadcast weekly on two iHeartRadio news shows and is the author of “Not Buying It: Stop Overspending & Start Raising Happier, Healthier, More Successful Kids,” a parenting guide for people who might be tempted to buy their children the very obstacles they’re trying to avoid.