1 Hotel Beach Club Launch

1 Hotel South Beach officially launched The Beach Club. Guests and their families were invited to experience a day in the life of a Beach Club member with spa treatments by Bamford Haybarn Spa, a Spartan Gym training course for both adults and children, and healthy bites by James Beard Award-nominated Chef Matthew Kenney’s plnthouse. Throughout the afternoon refreshing cocktails, fresh-pressed juices and farm-fresh hors d’oeuvres were served while guests soaked up the sun and lounged poolside. The Members-Only Beach Club is the ultimate way for locals to enjoy beach life with hotel service, while engaging with a community of forward-thinking and mindful entrepreneurs. The Beach Club offers hotel amenities including Spartan Gym, Bamford Spa, beachside service, and wellness programming. The second phase launches in 2018, which includes a newly developed space overlooking the ocean offering a secluded spot for members to relax and connect.

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