A Mother’s Day Kickoff

King Jewelers supports League Against Cancer

Cesar Scheker, Adriana Cora, Maxine King

Mother’s Day weekend started off with diamonds and pearls as King Jewelers, Miami’s fifth-generation family owned jeweler, opened its doors for a Mother’s Day event that benefited Liga Contra el Cancer (League Against Cancer), a not-for-profit organization founded in 1975 in Miami as a community-based organization providing free medical care to needy cancer patients.

“We have more than 350 doctors who give their time for free to help low-income patients with cancer,” said Adriana Cora, executive vice president of League Against Cancer, a volunteer position.

Cora has been a member of the organization for 25 years and is herself a cancer survivor who has been cancer free for 23 years. She was excited for the opportunity to partner with King Jewelers as a means to reach out to a new demographic.

“We are always trying to find new partners to help us grow,” she Cora. “Liga Contra el Cancer is not only for Hispanics, but for Anglos as well. We help anyone in Florida who has cancer and can not afford treatment. If they can get to Miami, we will help them.”

Since 1975, more than 50,000 low-income, uninsured men, women and children have received medical treatment, screenings and support from the League Against Cancer, which represents a significant economic savings to the State of Florida. Expenses incurred by the League Against Cancer for cancer treatments can amount to as much as $50,000 per patient. Patients receive the appropriate medical treatments at no cost to them.

“King Jewelers is grateful for our partnership with League Against Cancer,” said Jonathan King, son of owners Scott and Maxine King who entered the family business after earning his law degree. “We understand their mission to attract a broader range of donors, and are privileged to have the opportunity to assist them in that goal.”

Established in 1912, the King Jewelers showroom features shop-in-shop boutiques from Bulgari, Harry Winston, Jaeger-LeCoultre, IWC and Brietling. Private viewing rooms and seating areas allow shoppers a comfortable shopping experience. The expanded Aventura showroom also offers designer jewelry boutiques from Judith Ripka, Roberto Coin, A. Link and Jay Strongwater.

Co-sponsoring the event was Ebel Watches, who took the opportunity to debut and donate for auction one of their new ladies Beluga watches in stainless steel with a diamond bezel and mother of pearl dial.

In attendance was Steven Cohen, president of Ebel the Americas. “When Maxine King called and told me that they were hosting this event for the League Against Cancer, I decided to fly into Miami and support both the charity and the King Family,” said Cohen. “Miami is a great market for Ebel and we do what we can to support the South Florida community.”

For more information about the League Against Cancer, visit www.ligacontraelcancer.org.

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