EleVen by Venus Williams Launch
Tennis mega-star Venus Williams sent personal letters to her friends inviting them to get a sneak peak of the new EleVen by Venus Williams collection with the presentation of a capsule collection of tennis wear inspired by the upcoming Sony Ericsson Open tennis tournament.
The winner of seven Grand Slam singles titles “held court,” so to speak, on the private ocean-side tennis courts of the ultra-chic Bath Club in Miami Beach during a classic tennis garden party which drew sister, Serena Williams, Gabrielle Union, Cristina Barberie, Ingrid Hoffmann, Hernan Arriaga and Fabio Lopes, Shane Talbott, Richie and Jane Notar, Ugo Capasso, Criselda Breene, Sarah Harrelson, Davide Tomassoni, Lara Shriftman, and Erika, Izzy and Jonah Koopman.
Guests had the opportunity to hit balls with the tennis champ on the court, which was chicly appointed with white Wilson tennis racquets, ball hoppers and tennis balls. EleVen-branded accoutrements courtesy of design-duo Anders Ruff continued the theme on everything from straws to toothpick flags, with water bottles playfully bearing some of the secret messages that will be handwritten in every piece of the EleVen collection. The name EleVen itself carries a message to reject imposed limits, and was chosen by Venus because an eleven is “better than a ten.”