Natalia Lara Joins SocialMiami as Publisher and Director of Ad Sales
With over 20 years experience, the publishing executive has worked with national luxe brands and major media outlets.
Natalia Lara, founder and CEO of Weaver Media, has joined SocialMiami.com as Publisher and Director of Ad Sales. In this role, Lara will lead the advertising and marketing efforts for the media outlet, as well as forge collaborations between luxury businesses and South Florida’s philanthropic community.Most recently, Lara worked as a Senior Regional Marketing consultant for Clear Channel Airports. Spearheading three international airport advertising programs in Dominican Republic as well as in Costa Rica. She established relationships with several internationally known brands such as: Presidente, Brugal, AmBev, Kolbi, Claro and Samsung. During her tenure there, the company produced significant revenue and share-of-market increases.
Brett Graff is SocialMiami.com’s managing editor and has been a journalist covering money, people and power for over 20 years. Graff contributes to national media outlets including Reuters, Glamour, Harper’s Bazaar, Maxim, and the PBS show, Nightly Business Report. A former U.S. government economist, her nationally syndicated column The Home Economist is first published in The Miami Herald and then on the Tribune Content Agency, where it’s available to over 400 publications nationwide. She is broadcast weekly on two iHeartRadio news shows and is the author of “Not Buying It: Stop Overspending & Start Raising Happier, Healthier, More Successful Kids,” a parenting guide for people who might be tempted to buy their children the very obstacles they’re trying to avoid.
