Natalia Lara Joins SocialMiami as Publisher and Director of Ad Sales

With over 20 years experience, the publishing executive has worked with national luxe brands and major media outlets.

Natalia Lara, founder and CEO of Weaver Media, has joined as Publisher and Director of Ad Sales. In this role, Lara will lead the advertising and marketing efforts for the media outlet, as well as forge collaborations between luxury businesses and South Florida’s philanthropic community.
Lara brings to SocialMiami over 20 years of media experience, having worked with the best-known luxury consumer brands including: Cartier, Chanel, Rolex, Hublot and Tiffany & Co among others.

Most recently, Lara worked as a Senior Regional Marketing consultant for Clear Channel Airports. Spearheading three international airport advertising programs in Dominican Republic as well as in Costa Rica. She established relationships with several internationally known brands such as: Presidente, Brugal, AmBev, Kolbi, Claro and Samsung. During her tenure there, the company produced significant revenue and share-of-market increases.

Lara graduated from the University of Miami with a Bachelor’s in International Finance & Marketing. She is bilingual, speaking both Spanish & English fluently.
If you have advertising ideas for Natalia Lara or would like to welcome her to the SocialMiami community, she can be reached at
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