The Shay Todd Show at the W, sponsored by NIVEA, was truly an incredible swimwear experience. More than just swimwear, the collection is an entire lifestyle brand that will take you from day to night with the greatest of ease. The 2010 collection presented looks inspired by the ‘80s, starting with androgynous underground looks that featured patent leather bondage suits and pink high-waist shorts that were to die! The preppy ‘80s looks were delicate and flirty while the new wave flamboyant ‘80s looks were distinguished by interesting cuts and harem pants. The Shay Todd show commenced with Bohemian chic ‘80s that kept it real with earth tones like burnt orange and acid green. Pictured: Shay Todd with Tara Reid. See the complete Mercedes-Benz Fashion Week Swim in Miami coverage.