Edward David Nieto
Grand Entrance and Foyer - Gentlemen Prefer Blondes
Designer Statement: “Marilyn Monroe is a timeless icon of style, who at once harkens to a time of innocence in the American landscape as well as boldly looks forward as an image of beauty and grace to which artists continue to draw inspiration.”
Bio: Avid traveler Edward Nieto’s passion for interior design began at a young age while visiting friends and family around the world and helping them to arrange their spaces. Drawing inspiration from the art world led him to a professional education at Philadelphia College of Art, Temple University, and the University of Miami School of Architecture. A design apprenticeship in Philadelphia eventually led to a prominent position as head designer for Bloomingdale’s in Miami.
Edward’s deep seated entrepreneurial drive culminated in the establishment of Nieto Design Group, Inc. in 1991. The SoBē Collection was borne 1993 to showcase Edward’s custom furniture design which is inspired by the classic Art Deco style that emanates from South Beach. Seeing the need for a lower cost furniture line that incorporates high design, Edward created MAD.65 in 1997 while on a business trip to New York.
Edward continues to travel extensively, which broadens his design perspective. He regularly attends major international trade and design exhibitions as well as exclusive gallery openings around the world. Edward incorporates the latest design trends gleaned from his travels into his current projects. This allows his clients to reap the reward of enjoying distinctive surroundings which Edward tailors to their preferences.
Edward enjoys exploring and learning about different cultures. This, along with his education and inherent talent, has prepared him to work with clients of varied cultural backgrounds. Edward has worked with many celebrities from the entertainment industry including Academy Award winners as well as professional athletes, so he is conscientious of maintaining the highest level of confidentiality for these exclusive clients for whom privacy is of the utmost concern. Edward strives to learn as much about each client as possible to offer them a one-of-a-kind design to create an architectural environment that reflects their own tastes, interests, and lifestyle. At the same time Edward seeks to expand a client’s vista by exposing them to new concepts that perhaps otherwise they would have never thought possible.
It is this very “think outside the box” frame of mind that has made Edward Nieto an award winning designer. Edward has been named Designer of the Year on three separate occasions, and has also won First Place for the State of Florida for the Best Kitchen Design for Sub-Zero. Edward has been recognized as one of the 20 Best Latin American Designers, and has been inducted into The Smithsonian Institute’s Cooper-Hewitt National Design Museum Hall of Fame for his furniture design.
Edward Nieto is the creator of the sophisticated SoBē and Mad.65 collections of furniture lines. Several of his signature pieces from his chic SoBē Collection were featured on the set of MTV’s The Real World New Orleans. The hip designer’s striking St. Moritz sofa, Le Big club chairs and the elegant Savoy cabinet were strategically placed throughout the million-dollar pad. Edward has worked on many other prestigious and remarkable set design projects that include The Greater Miami Opera Company, and the Miami segment of the blockbuster motion picture The Bodyguard.
The artistry and creative process for the design of the SoBē Collection is presented in the Visual Journey section of his website www.edndesign.com in the Club Telemundo segment. Edward has also been featured on several other television shows, many of which can be viewed here. He has also been highlighted in cover stories in major magazines worldwide which can be seen in the press page of this website. Edward has also been a guest speaker for major design publications and at conventions around the world which are both informative and entertaining.
Despite Edward’s worldly nature, he maintains a down-to-earth rapport with his clients, who consistently express their joy when working with him. Being very visual and hands-on in his approach, Edward delights in sharing his design creations in a three-dimensional format which allows clients to visualize in advance what can be expected of their end product. Many of these designs are featured on Renders and Architecture pages of the website. Please visit our Contact page, and let us know how Edward can utilize his talent and vision to bring your space to life in a unique and exciting way.
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