ELLE Introduces Shopping A to Z

Inspirations for Creating Your Personal Style

ELLE brings the fashion industry elite to South Florida this October with Shopping A to Z, a month-long series of cutting-edge public and invitation-only events. Selecting the famed Bal Harbour Shops as its home, ELLE offers fashionistas access to a rich mix of beauty, fashion and style trends as inspiration for creating their personal style. ELLE’s award-winning editorial team including creative director Joe Zee will make personal appearances, bringing fall fashion trends to life through a series of interactive events. An experiential “Style Pod” erected in front of Saks Fifth Avenue will offer daily programming from ELLE’s A to Zee Best Selections of Fall including personal style consultations with ELLE Style Guides and theme days such as “Manicure Monday.”

Shopping A to Z is part of ELLE’s fall fashion platform that includes the A to Zee online campaign (ELLE.com/AtoZee) and ELLE Dailies (e-mail blast newsletters sent to over one million subscribers). For updated information on Shopping A to Z at Bal Harbour Shops and a full schedule of individual in-store and signature events please visit ELLEextra.com/ShoppingAtoZ.

PERSONAL STYLE AWARDS: October 13 – An evening runway fashion show honoring top Miami fashionistas and trendsetters, styled by select brands from Bal Harbour Shops including Lancome, Diane Von Furstenberg, Elie Tahari, Max Mara, Roberto Coin and more.

PASSPORT TO STYLE: October 24 – A shops-wide event featuring product demonstrations in the Style Pod, interactive seminars moderated by Joann Pailey, ELLE Marketing Director, informal modeling throughout Bal Harbour Shops and a hunt for ELLE’s “A to Z” must-have items for fall. Participants include: AG Jeans, Calypso, Diane Von Furstenberg, J Brand, Max Mara, Lancome, Roberto Coin and more.

ABOUT BAL HARBOUR SHOPS: A favorite playground for fashionistas, socialites, and celebrities, Bal Harbour Shops is the nation’s most profitable shopping center. The lushly landscaped open-air mall is home to an unmatched collection of luxury boutiques such as Louis Vuitton, Chanel, Hermés, Gucci, Prada, YSL, Dolce & Gabbana, Bottega Veneta, Carolina Herrera, and Emilio Pucci. These legendary purveyors are complimented by a number of charming cafes and bistros. The tranquil, tropical setting makes Bal Harbour Shops a unique venue for special events from designer shows and product launches to philanthropic festivities. For more information, visit balharbourshops.com.

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