The Darker Side Of Green
Lexus Brings Debate Series to Miami
To introduce the all-new CT 200h premium compact hybrid in the U.S., Lexus is expanding on its unprecedented ‘green issues’ debate by presenting a series of lively discussions between proponents and skeptics of climate change – and it’s coming to Miami.
Designed to inspire a new audience to consider luxury hybrid vehicles, the Miami debate will be moderated by stand-up master Jamie Kennedy and will feature leading environmental thinkers on both sides of the discussion – including author and sustainable energy advocate Amanda Little, and author and climate policy skeptic Christopher Horner. A cocktail reception will commence immediately following the debate, with music provided by NYC’s audionistas The Misshapes and Nick Zinner of the Yeah Yeah Yeahs. Libations will be hosted throughout the night compliments of Patrón Spirits for attendees’ responsible enjoyment.
The exchange between Amanda Little and Christopher Horner is sure to be memorable. Moved earlier in her journalistic career by the events of 9/11 and the 2003 NYC blackout, Little set out on a cross-country journey to investigate the United States’ energy use. The result was Power Trip, a book chronicling America’s history and relationship with fossil fuels, as well as Little’s perspective on the most promising renewable energy technologies. Horner is a senior fellow at the Competitive Enterprise Institute and has represented scientists and members of congress on matters of environmental policy in forums as high as the Supreme Court. He has written several books on global warming, including The Politically Incorrect Guide to Global Warming and Environmentalism and Red Hot Lies. Horner received his Juris Doctorate from Washington University.
As a visual representation of the debate series message, Lexus commissioned Nondesigns, a Los Angeles based design studio, to create an artistic representation of the CT 200h that will be displayed at the debates. Specializing in creating objects that carry on a dialogue with their surroundings, Nondesigns created a magnificent pixilated interpretation of the compact premium hybrid that treats viewers to the two personalities of the vehicle. When viewers walk around the art installation, entitled the CT Umbra, they experience a change in color from luxurious gold hues to organic tints of green and blue – representing the two seemingly contradictory perspectives of Lexus’ fifth hybrid. The CT Umbra can be previewed here.
“Lexus hybrid vehicles seamlessly brings together two different lifestyle characteristics – unabashed luxury and modern green technology,” said Andrea Lim, Lexus events marketing manager. “Expanding our debate series helps to reinforce the message embodied in the CT 200h – that two behaviors, not often found side by side, can successfully merge and become a way of life.”
The Los Angeles debate, moderated by SNL’s Andy Samberg, was a hit with Angelenos and celebrities alike. Pictures of the LA event can be seen here and here. Immediately after the Miami event, the debate series will head to NY with moderator Tracy Morgan, and will end in Chicago with moderator Mark McGrath.
The Darker Side of Green debate will undoubtedly be THE green happening of the summer. Social Miami subscribers can RSVP for themselves and a guest to the Miami event here. For more information about the all-new CT 200h, please visit http://www.darkersideofgreen.com.
Tuesday July 20, 2010
Doors from 8pm – Midnight; 30 minute debate starts @ 9pm
Debaters: Amanda Little vs. Christopher Horner
Moderated by Jamie Kennedy
Music provided by The Misshapes and Nick Zinner of the Yeah Yeah Yeahs
Located at Grand Central, 697 N Miami Ave, Miami, FL 33136