Sand Play Fashion

Nikki Beach Swim Week

Luxury lifestyle group Nikki Beach proudly presents S.P.F. – Sand Play Fashion – a series of beachfront fashion events during the 2011 Miami Beach Swim Week. Amid the sultry sandy ambiance, several top designers will present their stunning and sexy swimwear.

Nikki Beach Miami’s signature monthly fashion event, What Women Want, takes place on Saturday, July 16 from 1:00 PM-6:00 PM. Guests will enjoy a fun-filled afternoon with complimentary beauty services, scrumptious sweets, a welcome cocktail for those on the RSVP list and Nikki Beach Palate Pleasers, a specially designed menu for the day. The fashion shows, beginning at 3:00 PM, are going to showcase ICandy Swimwear and Le Doux for women and Fashion by Azucar and Robert Graham swimwear for men.

Models will sport accessories by Nikki Beach Lifestyle, Adjanie, and BEDE Watches. Neiman Marcus Bal Harbor exclusive makeup line Le Métier Beaute is raffling a fabulous gift basket worth $500. This special swim week edition of What Women Want will be hosted by celebrity Eva Ritvo, MD, contributor to ABC 10 Miami, and co-author of The Beauty Prescription: The Complete Guide to Looking and Feeling Beautiful. Meet her while she hosts a book signing and reveals the latest summer beauty tips and trends.

Nikki Beach’s Amazing Sunday on July 17 will be even more amazing with runway shows starting at 3:30 by celebrity’s favorite swimwear designer Lila Nikole and the fun, flirty beach designs of Betsey Johnson. Models will all feature accessories by Nikki Beach Lifestyle. Join us for the world famous brunch and beach party, and stay for the sizzling shows. Resident Nikki Beach DJ’s will keep the crowd moving all weekend, along with sexy live entertainment. For the night owls, make note that Tahari Roque, one of Lady Gaga’s favorite designers, will be presenting a cutting edge swimwear collection designed uniquely for Nikki Beach in Club 01 at midnight on Sunday July 17.

For more information regarding Nikki Beach’s swim week event lineup and to send in your RSVP, please visit

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