Swim Week Sample Sale

Salon Allure event to benefit Miami Children’s Hospital

Fergie Photo courtesy of Glamour Magazine

Salon Allure, a four-day boutique tradeshow featuring more than 70 of the world’s most exclusive brands in swim, resort, and now accessories, marks its third anniversary by inviting the public to its first-ever designer sample sale fundraiser.

One-hundred percent of net proceeds for the event will benefit Salon Allure’s charity of choice: Miami Children’s Hospital Foundation (MCH Foundation).

Chaired by Norma Jean Abraham, and co-chairs Tracy Wilson Mourning and Lisa Pliner, and style blogger Ginger Harris of Electric Blogarella, attendees will have access to the same luxury swim and resort wear worn by Hollywood A-listers Fergie and Rihanna, all at discounts of up to 50 percent off.

“It is so exciting to have first dibs on the latest swimwear fashions before the stores even have them,” said Abraham. “And the fact that proceeds go to the Miami Children’s Hospital is fantastic. Miami Children’s Hospital is the most important hospital for children in crisis in Miami.”

Guests will also enjoy complimentary cocktails, DJ performances, and the chance to support Miami Children’s Hospital Foundation with each purchase.

Brands included in the Salon Allure designer sample sale include, but are not limited to, Loomstate 321, Koza, Charlie by Matthew Zink, Wanderlust Swimwear, Kikidoll, Mikoh Swimwear and Beauty and the Beach.

The sample sale takes place on July 21 and 22 from 9:00 a.m. to 6:00 p.m. at the Perry South Beach in the south ballroom, located at 2337 Collins Avenue in Miami Beach.

See event chair Norma Jean Abraham’s appearance in SocialMiami’s original webisode series: Fashion Faves of the Miami Chic.

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